A lot of content online talks about 10 top tips to Twitter,
Facebook or YouTube marketing. However, few have taken the drum to discuss how
businesses succeed in social media as a whole. Aren’t you wondering about that?
Perhaps, it is because social media marketing is such a broad term similar to
internet marketing and search engine marketing. But how about simplifying it
for once?
This article post will tackle about important strategies that
business must take on while doing social media.
Brand on Facebook
What Facebook is good for is branding, Businesses make Facebook
fan page not to socialize but to create awareness. Rarely do you see friends
interacting on a money fan page, especially those they know will definitely
sell them something.
So what you must do is to post your grandest images and promotions
on Facebook. Take the platform as a tool for advertising. However, don’t
underestimate its power of engagement. Few people might think of engaging in a
fan page but when they do, expect that these people are seriously considering
purchasing from you. Want to know why that is?
Facebook was built around intimacy, personal relations, and other
associations that have contact in the real world. Thus, you can understand
their hesitation at engaging with brands they don’t really know because that
will be immediately broadcasted on their and their friends’ news feeds.
Twitter
is the home of real time engagement. It is a fast paced social platform that a
business must keep up in order to gain traction in the midst of competition.
If
you want to become successful in this networking website like many businesses,
you have to learn the Twitter lingo (language) such as the hash tag (#), the
mentions (@) and the trends. But it’s not enough that you are familiar with
these, you also need to know how and when to use it. Check out Mashable and a
recently posted article about how marketers are doing Twitter wrong.
Getting twitter followers is very important, since Twitter is for engagement. Your
funny quotes, promo pushes and other great contents will be futile if only a
few in the Twitter-verse are reached. You can either buy Twitter followers, which are real, of course, or allot
a strategic time and plan to acquire them naturally.
Host Video Tutorials on YouTube
YouTube
is the best video website that has a massive amount of traffic daily. It is
also one of the top traffic referrer for businesses. What do you think is the
reason? It is simply because videos are entertaining and YouTube allows,
basically anything uploaded on the site despite terms against copyrighted
content.
Businesses
achieved success on YouTube, not only because of the traffic it brings but also
because it is supported or backed by Google. We all know Google is the largest
search engine on the planet. Simply put, you get priority on the SERPs (search
results) compared to other contents from video websites.
Create
video blogs or vlogs as well. YouTube is the most utilized website for vlogs or
video blogs. So when you set up your tutorial on how to use your product, make
sure you also bank on the success of vlogging it.
Social
networks are not stand-alone sites. They also help each other in order to push
themselves up on user-base. Businesses use this opportunity of social media
integration by activating automatic sharing of one post to all other social
media networks. But the most popular of all, is the use of social buttons in a
blog or web page. Putting all social buttons side by side will help businesses
get shared to different social networks and be visible to a pool of audience on
each network.
If
you want to learn more about social media marketing tips, as well as news
updates, check out Buy
Real Marketing Blog,
