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Miyerkules, Hunyo 27, 2012

Find Out How Businesses Succeed With Social Media


A lot of content online talks about 10 top tips to Twitter, Facebook or YouTube marketing. However, few have taken the drum to discuss how businesses succeed in social media as a whole. Aren’t you wondering about that? Perhaps, it is because social media marketing is such a broad term similar to internet marketing and search engine marketing. But how about simplifying it for once?
This article post will tackle about important strategies that business must take on while doing social media.

Brand on Facebook

What Facebook is good for is branding, Businesses make Facebook fan page not to socialize but to create awareness. Rarely do you see friends interacting on a money fan page, especially those they know will definitely sell them something.

So what you must do is to post your grandest images and promotions on Facebook. Take the platform as a tool for advertising. However, don’t underestimate its power of engagement. Few people might think of engaging in a fan page but when they do, expect that these people are seriously considering purchasing from you. Want to know why that is?

Facebook was built around intimacy, personal relations, and other associations that have contact in the real world. Thus, you can understand their hesitation at engaging with brands they don’t really know because that will be immediately broadcasted on their and their friends’ news feeds.

Engage on Twitter

Twitter is the home of real time engagement. It is a fast paced social platform that a business must keep up in order to gain traction in the midst of competition.
If you want to become successful in this networking website like many businesses, you have to learn the Twitter lingo (language) such as the hash tag (#), the mentions (@) and the trends. But it’s not enough that you are familiar with these, you also need to know how and when to use it. Check out Mashable and a recently posted article about how marketers are doing Twitter wrong.

Getting twitter followers is very important, since Twitter is for engagement. Your funny quotes, promo pushes and other great contents will be futile if only a few in the Twitter-verse are reached. You can either buy Twitter followers, which are real, of course, or allot a strategic time and plan to acquire them naturally.

Host Video Tutorials on YouTube

YouTube is the best video website that has a massive amount of traffic daily. It is also one of the top traffic referrer for businesses. What do you think is the reason? It is simply because videos are entertaining and YouTube allows, basically anything uploaded on the site despite terms against copyrighted content.

Businesses achieved success on YouTube, not only because of the traffic it brings but also because it is supported or backed by Google. We all know Google is the largest search engine on the planet. Simply put, you get priority on the SERPs (search results) compared to other contents from video websites.

Create video blogs or vlogs as well. YouTube is the most utilized website for vlogs or video blogs. So when you set up your tutorial on how to use your product, make sure you also bank on the success of vlogging it.

Social Media Integration

Social networks are not stand-alone sites. They also help each other in order to push themselves up on user-base. Businesses use this opportunity of social media integration by activating automatic sharing of one post to all other social media networks. But the most popular of all, is the use of social buttons in a blog or web page. Putting all social buttons side by side will help businesses get shared to different social networks and be visible to a pool of audience on each network.

If you want to learn more about social media marketing tips, as well as news updates, check out Buy Real Marketing Blog

Miyerkules, Hunyo 13, 2012

Can SoundCloud Un-mute the Web?


SoundCloud – the name itself already speaks volume. It is a Berlin-based company founded on 2007 by Alex Ljung and Eric Wahlforss, who never fail to add their vision of “un-muting” the future of the web on each of their interviews.

What is SoundCloud?

It is a website committed to sounds of all sorts. It caters to both the mainstream and indie music artists, podcasters, audio book authors and publishers. SoundCloud, simply put, is an online audio website that allows distribution, promotion and collaboration of tracks.

Reception of SoundCloud

SoundCloud is well received by millions of people. Currently, it has over 15 million users uploading fresh and unique tracks on the website. This huge number of users is considered a milestone, owing to the fact that audio is not much of an entertaining online pass time, unlike the video website YouTube.

New Artists Getting Heard

When YouTube is for video, Instagram for photos, then SoundCloud is definitely for audio. Did you know that SoundCloud was once considered to be the YouTube of audio? Up until now, as it continuously grows to cater to more indie artists who hope to go mainstream and sign up with known music labels. SoundCloud is no MySpace since it is geared to introducing new sounds that are either created single-handedly by one or by a community in SoundCloud.

There are those who try to complement great tracks with promotional tactics such as the option to buy SoundCloud plays while others just wait around for their tracks to get discovered. One way or another, these SoundCloud tracks will get their dues eventually.

SoundCloud Social Features

The one thing that helps SoundCloud stand out is its way of adapting to the element of social. Like Twitter, it configures a follow method, allowing members to follow favorite tracks and artists. They get updates from each other through their feeds, thus providing opportunities for more exposure to SoundCloud tracks.
SoundCloud also has the so-called timed comments, which is a social feature that allows members to give feedback and comments right within the audio tracks, which is represented with a waveform.

With the recent redesign of SoundCloud, a repost feature is already added, albeit the revamped audio site is still in beta. The repost feature allows members to conveniently share tracks to their followers with just a single click. Once a member reposts a SoundCloud audio track, this will automatically become visible on his or her stream. It is more like the reblog of Tumblr and retweet of Twitter.

SoundCloud tracks are also easily shared to several known social networks such as Facebook, Twitter and Tumblr. It can also be embedded on blogs and websites. What more, with the fast evolution of mobile usability, SoundCloud also provides API for downloading tracks on various smart phones.

SoundCloud indeed is slowly un-muting the web, not only with the sounds it brings but with all the buzz the web is creating on it. It is not farfetched for SoundCloud to become the next big thing on the internet.

Miyerkules, Hunyo 6, 2012

4 Steps to Boost E-commerce Sales with Social Media


E-commerce covers a very broad area in marketing a business, but most people refer to it simply as internet marketing, which is short of saying, “peddling wares” on World Wide Web or cyberspace. Whether you belong to the top-ranking business worldwide or a simple merchant in your hometown, the same goal is set for both – sales.

However, the internet is a micro-world that works the same way in the real life, which means competition is tough as well (some will say, it is cutthroat; a do or die thing). So what is your recourse in these times? Social media.

Social media or social networking websites are predominantly utilized by a large part of the world’s population, and that fact did not escape businesses notice. Thus, a great lot of them are already pursuing social media marketing and so should you. But how?


.     Find your Niche
This does not pertain finding what your market will be. You are long past that. What it means is, to go where your customers and prospects are. If they are on Facebook, create a fan page, if on Twitter, a Twitter handle.

.     Spy on Competitors
There is an emerging marketing trend in the online social sphere which is the buy social tactics. This is known to marketers and perhaps even to your competitors, in which a business buy SoundCloud plays, YouTube views, Twitter followers and other social media commodities available, to enhance social visibility as well as credibility. It will do you good to try this type of service, just to gain a foothold over the market competition.
   
    Connect with Market
In connection to the previous tip, know that when you buy Twitter followers, views or plays, you have to check their legitimacy. It will not do your marketing good if you receive fake and bot-generated accounts. How will you ever connect in real time with your followers or get sales, if most of them are unable to respond due to their nature?
Connecting to your market means building a relationship. Thus, it is important to you get the real ones to establish that interactive connection that every ecommerce business need.
   
     Push Promotions…Subtly
Let’s get this small matter in the way before proceeding. Never spam, deceive or give false hopes to your Facebook fans, Twitter followers and YouTube viewers or wherever social platform. It will certainly get you nowhere, but to marred reputation.

What you must do is promote naturally. Share links of web content in a regular and sensible manner. Make sure the post is relevant. If you are giving out freebies, make sure that the way to get it is easy and the promotion inviting. Furthermore, give what you promised to give, especially in a contest.

There is no doubt of the impact of social media in acquiring traffic and sales. Studies have been undertaken to prove that. Most importantly, do not fear social media marketing. It is a great help to provide exposure to your products and services like no other. Just join the hype and let the above-mentioned steps guide you and don’t forget about the alternative to buy YouTube views, Twitter followers or in short, buy social media influence. Believe that every success requires a certain push.